Design System GuideDS Guide
Docs
Docs
9. Creating the Design Language9.1 Brand9.2 Vision9.3 Design principles9.4 Terminology9.5 Tone of voice9.6 Writing guidelines9.7 Microcopy
10. Accessibility Foundations
15. Typography16. Motion and Interaction
9. Creating the Design Language

9.1 Brand

Creating the Design Language · Section 9.1

Brand is more than the logo.

It includes:

  • identity
  • personality
  • values
  • visual style
  • tone

The design system translates the brand into repeatable product decisions.

9. Creating the Design Language

Define brand, principles, terminology, tone of voice, and writing guidelines.

9.2 Vision

Creating the Design Language · Section 9.2