9. Creating the Design Language

9. Creating the Design Language

Define brand, principles, terminology, tone of voice, and writing guidelines.

The design language defines how the product expresses itself.

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mindmap
  root((Design Language))
    Brand
      Logo
      Illustration
      Photography
    Visual
      Color
      Typography
      Spacing
      Shape
      Elevation
    Interaction
      Motion
      States
      Feedback
    Content
      Terminology
      Tone
      Microcopy
    Principles
      Accessibility
      Simplicity
      Consistency

In this chapter

9.1 Brand

Creating the Design Language · Section 9.1

9.2 Vision

Creating the Design Language · Section 9.2

9.3 Design principles

Creating the Design Language · Section 9.3

9.4 Terminology

Creating the Design Language · Section 9.4

9.5 Tone of voice

Creating the Design Language · Section 9.5

9.6 Writing guidelines

Creating the Design Language · Section 9.6

9.7 Microcopy

Creating the Design Language · Section 9.7

8.7 Audit output

Existing Design Analysis · Section 8.7

9.1 Brand

Creating the Design Language · Section 9.1

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In this chapter